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Visitor Information – Covid-19 (Coronavirus)

We continue to monitor the situation regarding the outbreak of Covid-19 coronavirus and regularly review advice from Public Health England. Cadbury World is currently operating as normal and standard terms and conditions on ticket purchases continue to apply. The health and safety of our guests and employees is our number one priority and with this in mind, we have made a number of changes to how we operate Cadury World. Please see here for more information.

If you live in or have visited an area that has been directly affected by Covid-19 coronavirus AND have symptoms known to be associated with the virus e.g. fever, cough, breathlessness , we ask politely that you delay your visit to Cadbury World and contact NHS111 (or if overseas, your local health authority) for further advice and instruction. If this applies to you and you have already booked tickets, please contact the Cadbury World reservations team on 0121 393 6004 for further advice regarding your booking.

Do we have to book before visiting?

It is essential to prebook to guarantee your tickets.

How will I get my tickets?

Your e-ticket will be emailed to you and can be scanned on arrival directly from your phone or from a print out.

How long will our visit last?

The average walk around the exhibition tour itself lasts about 1 hour 30 minutes, not including the Bournville Experience museum and the 4D Chocolate Adventure, for which you should allow roughly 1 hour 30 minutes. There's also a playground, shop, a restaurant and a picnic area. In total, most of our visitors spend around 3-4 hours on site; more in school holidays when we provide free children’s entertainment. You can navigate to the events page here.

Is it a factory tour?

Cadbury World is a visitor centre - because of food regulations we can’t open up our whole factory to the public. Please note that a visit to Cadbury World is not a tour of the Cadbury factory; you will discover the history, the making and the magic of Cadbury confectionery through a variety of chocolatey zones.

Is it a guided tour?

No, you walk around Cadbury World at your own pace, starting at the beginning, and ending at the end! There are plenty of staff along the way to lend a hand or answer any questions you might have

Can we go through Cadbury World at our own pace?

Yes – you walk around at your leisure.

What documentation is required for the essential carer ticket?

Guests who have any of the below documentation are entitled to one free carer ticket. However, the guest with the disability and any further members of their party will pay full price. Without supporting documentation you will be required to pay the full price general admission. You will be asked to show your documentation to a member of our reception team on arrival.

  • Disability Living Allowance or Attendance Allowance award letter (dated within the last 2 years).
  • Personal Independence Payment letter (dated within the last 2 years).
  • A current and valid Blue Badge.
  • Letter from GP or consultant (dated within the last 2 years) confirming the need for a full time carer. This does not need to be a letter of diagnosis.

Unfortunately, we will not be able to issue carers tickets without seeing the above documentation as well as the recipients ID .

For visitors who require more than one carer we ask that you bring documentation to support this.

For more information regarding accessibility, please see here.

Wristbands -
For guests who may find it difficult, or cannot stand for long periods of time either because of physical disability or learning/emotional impairment we issue wristbands, so that staff can offer additional assistance. We are happy to arrange a wristband upon presentation of a letter from your GP or Consultant on headed paper (dated within the last 2 years) which clearly states that you are unable to queue and why (we do not need a letter of diagnosis). This must be presented alongside valid photographic ID for the named recipient.

Our Visitor Services team will do everything possible to ensure that your visit is as comfortable as possible. However, we are not in a position to assess individuals’ abilities so we must insist that the letter from a medical professional states that you are unable to queue and why, rather than simply confirming your condition. This letter will allow a maximum of 4 visitors to gain priority access the ride or the 4D Chocolate Adventure.

Are there any discounted rates?

You’ll find Cadbury World in many promotion schemes; you can check out our latest offers here.

Do you have storage facilities at Cadbury World?

Unfortunately we do not have the facilities to hold or store any type of baggage or packed lunches. You will have to keep them with you as you tour Cadbury World or keep your items on the coach if permitted.

Do you do anything for birthdays?

We offer a range of birthday packages. Please call 0121 393 6004 for more details and availability - during busy periods like Christmas we’re unfortunately not able to offer birthday packages.

Are you allowed to bring cameras and camcorders in?

Yes - cameras and camcorders can be used on site, except in the 4D Chocolate Adventure and on the Cadabra ride.

Do you have special events?

Yes we do. We have different entertainment and events throughout the year. Check out our events page here

Can you recommend any hotels?

There are lots of hotels in the Birmingham area ranging from budget hotels to 5 star accommodation. Visit for hotel information.

Will I see chocolate being made?

You’ll see the Cadbury World Demonstration staff showing off their chocolate making skills.

Is Cadbury World a theme park?

No – Cadbury World is a visitor centre. We do have one ride on site – Cadabra – which takes you on a gentle journey through a chocolate wonderland and is suitable for all ages.

What catering facilities do you have?

Our Cadbury World self-service café is currently closed, however we have a catering facility serving a range of hot and cold food, snacks and drinks. In our Grab-and-go catering area, visitors will only be able to pay by contactless card or mobile.

What are the other attractions in the area?

There’s a wide choice of fun and interesting attractions in Birmingham city centre, including the National Sea Life Centre, numerous art galleries, museums, theatres, great shopping and much more. Plus we're only an hour from Stratford-Upon-Avon and Warwick. Call the Birmingham Visitor Centre on 0844 888 3883 for more information about Birmingham and the Heart of England, or visit

Directions and Parking: Where are you?
Directions and Parking: How far are you from the city centre?

4 miles south of Birmingham city centre. Visit to see find hotels, and attractions in the city.

Directions and Parking: Is there car parking and is it free?

Yes - there is lots of free parking on site.

Directions and Parking: Will the Birmingham Clear Air Zone affect my journey?

Please note that your journey to Cadbury World may be affected by the Birmingham Clean Air Zone.

Birmingham’s Clean Air Zone will cover all the roads within the A4540 Middleway Ring Road, but not the Middleway itself, check out the map here. It will operate 24 hours a day, 365 days a year. The charges will be applied daily, effective from 14 June 2021. A non-compliant vehicle driving in the Zone will pay once for the day, then may drive in the area without limit on that day. Find out if your vehicle will be charged here. Information is available on charges and how to pay at

Directions and Parking: Do you have a charging point for an Electric Vehicle?

No. Find details of the nearest electric car charging points to Cadbury World, Bournville here .

Directions and Parking: Can we get to you by train?
Facilities and Access for All: Are there facilities for babies?

Yes - there is a baby changing room on the ground floor near reception and a second baby changing facility half way around the exhibition. There’s also a microwave in the restaurant so parents can heat their own baby food.

Facilities and Access for All: Is there pushchair access?

There is pushchair access throughout, except into Cadabra, the upper floor or the Packaging Plant, where a waiting area is provided.

Facilities and Access for All: Are there facilities for wheelchairs?

Yes - there’s access throughout the exhibition.

If you need a wheelchair, these can be borrowed on the day of visit on a first come first served basis from our main reception, subject to availability.

Facilities and Access for All: Do you have wheelchairs for hire?

We have a limited number of wheelchairs available for visitors to borrow upon request on a first come first served basis. There is regular seating throughout the exhibition. A first aid room is also available.

Facilities and Access for All: Can I bring my pet?

We only allow assistance dogs into Cadbury World. Assistance dogs can walk around with you, except for the Packaging Plant and Food Production area, where staff are on hand to look after them. If you’ve got an assistance dog, please let our staff know when you arrive.

Groups: What constitutes a group?

A group at Cadbury World is 15 or more people.

Groups: Is there coach parking?

Yes – there is adequate free parking on site.

Groups: Can you recommend any good coach operators?

You can compare coach hire from 100's of reputable and reliable suppliers with a single request through

Education & Schools: Is there a place we can all wait for each other to meet up?

Cadbury World has a main entrance where people can arrange to meet up. Or you might want to meet in the café, which leads off the main reception.

Education & Schools: Can you send me some information for a school project?

Useful information covering many areas of the curriculum can be found on and also on

Education & Schools: Do people have to bring packed lunches?

You’re welcome to bring packed lunches, but we do have a Cadbury World self-service café, which is situated off the Reception area. Lunches and light snacks, hot and cold drinks are available during opening hours (hot lunch choices are available 11.30am-3pm). When it’s busy, a range of hot and cold snacks and refreshments is also available from a kiosk in the Play Area. Schools can also take advantage of our packed lunch deal to make things simple on your trip.

Education & Schools: Do you have people to supervise school groups?

No, but for every 8 students a member of school staff goes free.

Education & Schools: Is there a minimum/maximum group size?

The minimum group size is 15. We don’t have a maximum size but do talk to us if you have any concerns.

Education & Schools: If a child is sick on the day of the school visit and can’t come do you give a refund?

For school visits, yes we do – let us know the details when you arrive at the booking desk.

Education & Schools: Is anyone available to talk to our class?

Yes, our Education Team give talks, but you’ll need to book one with your trip. Click here for information on Education Talks. Information on talks is featured within the schools section.

Education & Schools: Are there any rooms set aside as classrooms we could use?

Yes, we have rooms for up to 100 students that you need to pre-book.

Education & Schools: Are there any free places for the teachers?

Please refer to the schools prices page here for information on free places.